This practical guidewill transform your customer engagement
Research shows that 91% of unhappy customers will avoid doing business with your brand again. Whereas, 70% of customers will re-engage with a brand who handles their feedback effectively and with empathy.
So let's get on with turning unhappy customers back into happy ones: it is one of the most important things we can do – and not just for retention. A case study with L'Oréal showed that salespeople who could demonstrate empathy boosted sales by as much as £70,000 per year vs colleagues.
This same so-called 'soft skill' can also work wonders for your other business relationships – whether that's with clients, colleagues or employees.
Empathy's a powerful thing.
Trusted by over 1,000 top organisations, including
‘Emphasis are extremely good at raising communication standards to a really high level.’
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